Trends: Critical Analysis – Global Strategic Management


Gerardo R. Ungson, Yim-Yu Wong. Global Strategic Management. Routledge, 2014. ISBN    1317469739, 9781317469735.

In chapter 12 of the text (pages 539-552), 12 trends are identified and discussed. After reviewing these, identify Trend #13 and #14 based on your review of the class readings (i.e. identify and explain two trends that the authors failed to recognize). Also explain why your two trends are critical to recognize, providing source documentation to support your trends/viewpoints.


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