The Research on Media Image of Ordinary People in China-taking the program the voice of china

survey, content analysis, qualitative interview, participant observation, and visual analysis.
On completion of this unit you
should be able to:
Threshold criteria Assessment
Critically evaluate the
approaches, research design
and methodologies relevant to /
suitable for an area of study in
the media.
Be able to select and use the appropriate
theoretical framework and methodology for the
chosen area/topic of research
Write a clear, and internally consistent
dissertation, expressing your research design and
critical evaluation of your chosen methodologies
in the form of an effective research
design/methodology statement for your chosen
Submit a research journal, documenting research
activities as they are undertaken.


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