Super Bowl Advertising / AMA

Super Bowl Advertising / AMA

Readings
1. Read the following selections from your Marketing text:
o Chapter 18: Integrated Marketing Communications and Direct Marketing
o Chapter 19: Advertising, Sales Promotion, and Public Relations
o Chapter 20: Personal Selling and Sales Management
o Chapter 21: Implementing Interactive and Multichannel Marketing
o Chapter 22: Pulling It All Together: the Strategic Marketing Process
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Required Websites
1. Superbowl Commercials (http://www.superbowl-commercials.org/). The site supports the Super Bowl Advertising discussion for this week.
2. American Marketing Association, AMA – The site supports the AMA discussion for this week.
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Discussions
1. Super Bowl Advertising
Super Bowl commercials cost millions of dollars (as an example, companies paid an average of $2.6 million for 30 seconds of airtime in Super Bowl XLIV for the chance to reach a projected audience of 90 million viewers worldwide). View the latest Super Bowl ads. Identify which ad you believe was the most effective for domestic and international markets and why. Respond to two of your classmates and discuss whether you believe their choices would be successful for domestic and international markets. Why or why not?
2. AMA
Visit the American Marketing Association, AMA, website and review the statement of ethics. Identify two companies that you believe integrate corporate social marketing in their overall strategic marketing plan. Provide examples. Respond to at least two of your classmates’ postings.
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