Research Task 15

Paper shall be written in an executive summary format.

Utilize the globaledge (globaledge.msu.edu) site to complete the following:

A vital element in a successful international market entry strategy is an appropriate fit of skills and capabilities betwee partners. As such, the Entrepreneur magazinge annually publishes a ranking of the “Top Global Franchises.” Provide a list of the top 10 companies that pursue franchising as a mode of international expansion. Study one of these compnies in detail and provide a description of its business model, its international expansion pattern, desirable qualifications in possible franchisees, and the support and training typically provided by the franchiser. Are there areas where improvement can be made for the company to maintain competitiveness? Provide sufficient justification for your position.

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