Marketing

Marketing

Facebook Social Graph Application

Facebook’s Open Graph Protocol introduces the compelling concept of structured data. Taking advantage of this initiative will require companies to retrofit their pages to include the Facebook developed metadata elements such as “Like”, “Share”, and other proprietary features offered by the popular network.

From a social business prospective, what kind of opportunities does this provide those who chose to adopt this model?

What does Facebook have to gain?

Are there any foreseeable disadvantages?
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