Management, Innovation and New Technology



Far from being a linear and rational process, product innovation is often haphazard, uncertain and difficult to control. Discuss with reference to the 3M Post-it case study.

(1800 words max)



Marking criteria

  • Clarity of exposition and argument
  • Awareness of social process approach and use of analytic frameworks (eg Rhodes and Wield)
  • Use of case study evidence
  • Essay structure, referencing and presentation



Coursework invited you to engage with the idea that technology is subject to complex social choices and it also invited you to include relevant examples in your essays. The overwhelming majority of students engaged closely with the assignment. There was a good overall grasp of the social shaping concept and some very effective use of examples


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