Integrated marketing communications plan

The Task
Your task is to develop a strategic integrated marketing communications plan to attract sponsors for Kingston University’s E-racing electric bike: The Ion Horse Mk2.

You have a budget of £2000 to include all activities, e.g., PR, direct marketing, social/mobile campaigns, regular blogs, etc. However, you feel that you need more than £2000, you are free to go beyond this amount. In this case you must provide justification for the proposed increase.

The plan should be no more than 4,000 words, plus appendices. As the agency working on this brief, all group members should assume an agency role. Throughout the assignment groups should also keep detailed “contact reports” which summarise group meetings and agreed actions. These should be included in the appendices and will be referred to in cases of uneven contributions to the work.


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