hospitality organizations in the contemporary business environment.
Cite personal examples from the workplace and use the academic literature (theory and research) to
support your ideas and argument:
Question: What do you believe are the key elements of organizational culture specific to the hospitality
industry that may provide for competitive advantage? Justify your responses.
Content: clear understanding ofthe topic
and concepts; adequate coverage ofthe topic and relevance ofthe material; application of material
Research: evidence of adequate depth and
breadth of research (a minimum of8 academic references are required). Academic references include text books, journal articles and
Reasoning: a logical argument and discussion
Presentation: Essay format and structure only, with Harvard (Author Date)
style referencing and correct Reference List (An additional Bibliography is not required but a Reference List is essential). Structure, word
count, grammar and expression. An appropriate level ofparaphrasing is also expected.
Note: In an academic essay you are expected to
demonstrate to your readerthat you have a position, argument and perspective on the topic.
‘All assignments will be scanned through
Turnitin to examine originality of student work.
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