Environment Analysis

Environment Analysis

Write a 2-3 page analysis on the internal and external environment of the company Wal-Mart.


Objective: Analyze the internal and external environment of a company with the goal of selecting the most attractive target market.

All companies operate in a market. An essential skill of a manager is being able to completely analyze the internal and external market environment in which the company operates. Detailing the attributes of the market environment will allow the manager to target the most attractive market where the most product or service will be sold at the most profitable level.


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