Discuss the strengths and weaknesses of the ethnographic approach. Choose appropriate examples from the literature. Discuss the strengths and weaknesses of the ethnographic approach. Choose appropriate examples from the literature

This paper is for Research Techniques and Approaches. It is requested to do a literature review on the following question: 

Discuss the strengths and weaknesses of the ethnographic approach. Choose appropriate examples from the literature. 

Please explain what ethnography is, and how it is used in research, then discuss a few strengths and weaknesses in using ethnography as a research approach or technique. 
please refer to the list of references below that I would like you to use in this paper: 

* YOU MUST USE THESE:
1- Doing Ethnography – by Giampietro Gobo – Most importantly Chapter 1: What is ethnography?
2- Handbook of Anthropology in Business – by Alessandro Caliandro – Chapter 35: Ethnography in Digital Spaces: Ethnography of Virtual Worlds, Netnography, and Digital Ethnography.

* The following references are optional to use, but preferable: 
1- Ethnographic Methods – by Karen O’reilly 
2- Key Concepts in Ethnography – by Karen O’reilly
3- What’s wrong with Ethnography? – by Martyn Hammersley
4- Ethnography: principles in practice – by Martyn Hammersley and Paul Atkinson
5- Critical Ethnography: Methods, Ethics, and Performance – by D. Soyini Madison
6- Doing Sensory Ethnography – by Sarah Pink

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