Social media raises many challenges, including ethical challenges, for the human resource function. These range from using social media to screen job applicants, to reducing recruitment costs through recruiting exclusively through professional social media sites, to disciplining employees for comments about their employer organisation on ‘personal’ social media sites. How should the HR function respond to, and utilise social media, without impinging on personal liberties? Would these processes vary for multi-national organisations operating in different countries and cultures? Use academic and practitioner literature to support your argument.
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