Business Overview
1.1 Executive summary

Market Research
2.1 Industry awareness
2.2 Market segmentation – customers
2.3 Evidence of customer demand
2.4 Competitors analysis.
2.5 SWOT analysis

Market Plan
3.1 Price
3.2 Promotion

Legal Matters
4.1 Intellectual Property 
4.2 Other

Financial Plan
5.1 Start up costs
5.2 Copyrights 
5.3 Break-even Analysis
5.4 Cashflow forecast
5.5 Profit and loss forecast
5.6 Costs(Staffing, Management and technology etc.
5.7 Possibility of fundraising


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