Automotive Industry

In your Component 1 summative assignment, you developed a white paper for your organization’s executives outlining a marketing action plan. Using the analysis that you completed for that assignment, add the points of disruption to the timeline and analysis. How did automotive companies and industry participants manage the disruptions? For example, focus on consolidations, closures, and acquisitions as you prepare your analysis. The product will be used as the basis for a mini-case in Component 3.

Using the same scenario that you used in the Component 1 summative assignment, create a narrated PowerPoint presentation for your Board of Directors, outlining how you would use disruption in your strategic marketing plan. Your presentation may have up to five slides. Use the narration to explain your analysis.


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